Feb 25

How to distribute news on Social Media

By chiarabolognini Marketing & Communication, Online Journalism, Social Media 1 Comment »

The fol­low­ing is a report of my per­sonal expe­ri­ence with news dis­tri­b­u­tion on social media in 2009. 

My objec­tives of the dis­tri­b­u­tion of news on social media are essen­tially:
- to drive traf­fic to my web­sites;
- to increase my rep­u­ta­tion;
- to mon­e­tise through affil­i­ate mar­ket­ing links in the near future. 

For sev­eral months in 2009 I worked to cre­ate and fur­ther develop my pres­ence on Social… Con­tinue reading

Dec 17

Blomap in the Italian interaction Era, part 1

By chiarabolognini Blomap, Marketing & Communication, Microblogging, Social Media, Website Reviews No Comments »

I asked to a dear Ital­ian friend of mine and one of my uni­ver­sity class­mates, whom I know since 15 years, to give me a lit­tle help to spread the word about and to add some con­tent in Blomap, the online social net­work I have just launched.
My friend is a very nice and alive girl, a gifted PR and a jour­nal­ist work­ing at RAI, the Ital­ian pub­lic tele­vi­sion.
First issues she met in Italy is the fact that Blomap is in Eng­lish. Con­tinue reading

Dec 17

Short definition of Affiliate Marketing

By chiarabolognini Affiliate Marketing, Marketing & Communication No Comments »

Affil­i­ate Mar­ket­ing is an entire chap­ter of Online Marketing.

Basi­cally there are affil­i­ate mar­ket­ing agen­cies which pro­vide affil­i­ate mar­ket­ing sys­tems every­one can join, such as Zanox and Trade Dou­bler , or even com­pa­nies whose affil­i­ate mar­ket­ing sys­tem any­one can join, Ama­zon or Ebay for exam­ple. Con­tinue reading

Nov 04

Disruptive technology and Social Media R.O.I

By chiarabolognini Marketing & Communication, Microblogging, Online Corporate Communications, Online Journalism, Social Media No Comments »

Dis­rup­tive tech­nol­ogy deliv­ers prod­ucts which should not be com­pul­sory tech­no­log­i­cal prod­ucts but just com­pletely new prod­ucts, break­ing into the scene of new mar­kets, being the turn­ing point of life styles and practices.

Pre­cisely, com­pa­nies engag­ing in dis­rup­tive tech­nol­ogy, are able to inves­ti­gate these new mar­kets and cap­ture the niche of cus­tomers who are expect­ing and are in need of that dis­rup­tive tech­nol­ogy. (source: The Innovator’s Dilemma, Chris­tensen, Clay­ton M.).

From that point on, that tech­nol­ogy has great pos­si­bil­i­ties to suc­ceed in the case that the owner com­pany is able to under­stand the laws which rule that tech­nol­ogy and apply them. Con­tinue reading

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Nov 04

Social Media Monitoring – 17th November London 09

By chiarabolognini Events, Marketing & Communication, Media Events, Online Corporate Communications, Social Media No Comments »

Mon­i­tor­ing Social Media 09 will bring together lead­ing brands, Social Media Mon­i­tor­ing experts and sup­pli­ers with PR & mar­ket­ing pro­fes­sion­als for a one-day con­fer­ence in Lon­don on 17th Novem­ber 2009. The first event of its kind in Europe, MSM 09 offers atten­dees a series of high-value talks, panel ses­sions and debates, with con­tri­bu­tions from lead­ing dig­i­tal agen­cies and brands.

http://www.monitoring-social-media.com/

At MSM09 we will explore:

* The ROI of social media Con­tinue reading

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