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	<title>Chiara Bolognini &#187; Birmingham City University</title>
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	<link>http://chiarabolognini.com/blog</link>
	<description>My Online Journalist Blog</description>
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		<title>The second good moves</title>
		<link>http://chiarabolognini.com/blog/2010/03/04/the-second-good-moves/</link>
		<comments>http://chiarabolognini.com/blog/2010/03/04/the-second-good-moves/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 23:52:12 +0000</pubDate>
		<dc:creator>chiarabolognini</dc:creator>
				<category><![CDATA[Birmingham City University]]></category>
		<category><![CDATA[Master in Online Journalism]]></category>
		<category><![CDATA[Social Media]]></category>
<category>basel</category><category>Blomap</category><category>Code of Ethics</category><category>ethics</category><category>facebook</category><category>feedback</category><category>Jonathan Dube</category><category>london</category><category>manifesto</category><category>production lab</category><category>projects</category><category>Social Media</category><category>social media apero</category><category>social media basel</category><category>social media natives</category><category>Switzerland</category><category>twitter</category><category>Web-development</category><category>website</category><category>Writing</category>
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		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F03%2F04%2Fthe-second-good-moves%2F" onclick="pageTracker._trackPageview('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fchiarabolognini.com_2Fblog_2F2010_2F03_2F04_2Fthe-second-good-moves_2F&amp;referer=');"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F03%2F04%2Fthe-second-good-moves%2F" height="61" width="51" /></a></div><div class="posterous_autopost">
<p><a class="mceItemAnchor" name="OLE_LINK2"></a><a class="mceItemAnchor" name="OLE_LINK1"><span style=""></span></a><br mce_bogus="1"/></p>
<p><a class="mceItemAnchor" name="OLE_LINK1"><span style=""></span></a><a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');"><b><span><span>BLOMAP &#38; Co.</span></span></b></a><br mce_bogus="1"/></p>
<p><span style=""><span style=""><br /></span></span></p>
<p><b><span style=""><span style="">Web-development and usability improvements</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">The web-developer completed only today the html link functionality for <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> because he had holidays and other commitments. All usability improvements are pending. I have to accept the delay and let it accept to the team of publishers who were waiting for this functionality to start. I am confident the programmer will move on soon because of obvious money reasons. </span></span></p>
</div>
<p><a href="http://chiarabolognini.com/blog/2010/03/04/the-second-good-moves/" class="more-link">Read more on The second good moves…</a></p>
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<p><a class="mceItemAnchor" name="OLE_LINK2"></a><a class="mceItemAnchor" name="OLE_LINK1"><span style=""></span></a><br mce_bogus="1"/></p>
<p><a class="mceItemAnchor" name="OLE_LINK1"><span style=""></span></a><a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');"><b><span><span>BLOMAP &amp; Co.</span></span></b></a><br mce_bogus="1"/></p>
<p><span style=""><span style=""><br /></span></span></p>
<p><b><span style=""><span style="">Web-development and usability improvements</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">The web-developer completed only today the html link functionality for <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> because he had holidays and other commitments. All usability improvements are pending. I have to accept the delay and let it accept to the team of publishers who were waiting for this functionality to start. I am confident the programmer will move on soon because of obvious money reasons. </span></span></p>
<p><span style=""><span style=""> </span></span></p>
<p><b><span style=""><span style="">Affiliate Marketing</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">However, I investigated and found possible to track the work of each publisher through the links provided by the affiliate marketing agencies. I will be involved more than I earlier considered in the controlling and tracking of the links. Next week will be decisive, I will have to start the work with the publishers.</span></span></p>
<p><span style=""><span style=""> </span></span></p>
<p><b><span style=""><span style="">Editorial plan and stance</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">I fell behind with the editorial plan, though my ideas are much clearer now. </span></span></p>
<p><span style=""><span style="">I am totally self confident about the editorial stance I defined at first. In addition, I am re-defining the editorial plan as a mix of hot-topics (breaking news and holiday and travel topics) which help expand the community and the search engine optimisation and commercial topics such as affiliate ads.</span></span></p>
<p><span style=""><span style=""> </span></span></p>
<p><b><span style=""><span style="">Ads</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">I created the first Ad-words for <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> to see what results I could get and it gave me reasons to insist on travel and holidays topics which still looks to be domain of traditional advertising. In addition to that I prepared some ads on <a href="http://www.facebook.com" mce_href="http://www.facebook.com" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com?referer=');">Facebook</a> which are geo-localised on cities where <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> presents relevant information. Even if I created the possibility to select all European languages when writing, users feel immediately in a foreign country when the homepage is in English. It’s obvious that I would like to geo-localise the website in terms of languages, but for that I need investments I will have to look for very soon. Turning on the ads, according the above mentioned language issue, I had to select English speakers in countries where the mother tongue is not English. I’ll see the results and will adapt accordingly.</span></span></p>
<p><b><span style=""><span style=""> </span></span></b></p>
<p><b><span style=""><span style="">Business customers</span></span></b></p>
<p><span style=""><span style="">I got the second potential business customer by a struck of luck. I was looking for an accommodation in London and the real estate agent looked really interested in my social media activity he got through my email signature. So I invited him to join Blomap, I told him I will advertise 10 apartments for free and then he will decide what to do, if he wants to continue alone or with my help. I’ll do it very soon.</span></span></p>
<p><span style=""><span style="">As for the first business customer, an hostel in Germany I’ll contact him again after the first campaign with this very interesting second customer. Apartments in London are much easier to advertise.</span></span></p>
<p><span style=""><span style="">After all of that, I will start advertising on <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> other potential business customers<span style="">  </span>I will easily found in other social media. The strategy is simply managing their <a href="http://www.blomap.com" mce_href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> space and distributing the posts on other social media.</span></span></p>
<p><span style=""><span style=""> </span></span></p>
<p><b><span style=""><span style="">Partnerships</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">I am looking for at least a business partner and I am finding that very difficult. </span></span></p>
<p><span style=""><span style="">Switzerland is not as advanced as UK and I am discovering that I have underestimated me so far, because when it happens to speak with other professionals I often have to explain business and marketing strategies well known to me. So all studies and experience have been profitable, this is a very good sign even if sometimes some people make me feel as a fish out of water. I have to overcome this feeling and replace it with simple confidence and optimism which are driving me through all the hurdles.</span></span></p>
<p><span style=""><span style="">I am also meeting a lot of brilliant, proactive and positive people, I always keep it in mind and remove any negativity.</span></span></p>
<p><span style=""><span style=""><br /></span></span></p>
<p><span style=""><span style=""><span style=""><b><a href="http://www.facebook.com/group.php?gid=196682724940&amp;ref=ts" mce_href="http://www.facebook.com/group.php?gid=196682724940&amp;ref=ts" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?gid=196682724940_amp_ref=ts&amp;referer=');">Social Media Basel Group</a>, Apero and more</b> <br /></span></span></span></p>
<p><span style=""><span style="">The first international Social Media Apero was very good for a start it only had some issues with the venue. However, I took <a href="http://www.facebook.com/group.php?v=app_2392950137&amp;ref=ts&amp;gid=196682724940" mce_href="http://www.facebook.com/group.php?v=app_2392950137&amp;ref=ts&amp;gid=196682724940" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?v=app_2392950137_amp_ref=ts_amp_gid=196682724940&amp;referer=');">video-interviews</a> and knew very interesting people who had proposals for other social media events and posted interesting events in Switzerland on the <a href="http://www.facebook.com/group.php?v=wall&amp;ref=ts&amp;gid=196682724940" mce_href="http://www.facebook.com/group.php?v=wall&amp;ref=ts&amp;gid=196682724940" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?v=wall_amp_ref=ts_amp_gid=196682724940&amp;referer=');">Social Media Basel group</a> page on Facebook. In addition, I had the opportunity to introduce myself, to mention Blomap and to distribute some advertising and business cards.</span></span></p>
<p><span style=""><span style="">The first group’s online moderation duties were just routine: daily updates, Facebook ads, <a href="http://www.facebook.com/group.php?v=app_2373072738&amp;ref=ts&amp;gid=196682724940" mce_href="http://www.facebook.com/group.php?v=app_2373072738&amp;ref=ts&amp;gid=196682724940" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?v=app_2373072738_amp_ref=ts_amp_gid=196682724940&amp;referer=');">discussion openings</a>, <a href="http://www.facebook.com/group.php?v=app_2392950137&amp;ref=ts&amp;gid=196682724940" mce_href="http://www.facebook.com/group.php?v=app_2392950137&amp;ref=ts&amp;gid=196682724940" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?v=app_2392950137_amp_ref=ts_amp_gid=196682724940&amp;referer=');">videos</a>, <a href="http://www.facebook.com/group.php?v=photos&amp;ref=ts&amp;gid=196682724940" mce_href="http://www.facebook.com/group.php?v=photos&amp;ref=ts&amp;gid=196682724940" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?v=photos_amp_ref=ts_amp_gid=196682724940&amp;referer=');">pictures</a>, commenting, thanking, rewarding, removing of disturbing people and irrelevant comments. I created a <a href="http://www.facebook.com/pages/Social-Media-Basel/337048548389?ref=ts" mce_href="http://www.facebook.com/pages/Social-Media-Basel/337048548389?ref=ts" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/pages/Social-Media-Basel/337048548389?ref=ts&amp;referer=');">fan page</a> after request of one of the <a href="http://www.facebook.com/nilsmaier" mce_href="http://www.facebook.com/nilsmaier" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/nilsmaier?referer=');">most positive member</a>. Sometimes I think it could confuse people to have both, fan and group pages, though I already did it. Then I created a Twitter profile for the group <a href="http://www.twitter.com/smbasel" mce_href="http://www.twitter.com/smbasel" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/smbasel?referer=');">@smbasel</a> and for the apero <a href="http://www.twitter.com/smabasel" mce_href="http://www.twitter.com/smabasel" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/smabasel?referer=');">@smabasel</a>. All of that implied work for the expansion of the community and followers. To expand the community in terms of Social Media students and Professionals more than enthusiasts is my new aim, since a couple of social media fans looked very difficult to deal in terms of culture and ethics. However, I solved most issues by posting on the Social Media Group page the <a href="http://www.cyberjournalist.net/news/000215.php" mce_href="http://www.cyberjournalist.net/news/000215.php" onclick="pageTracker._trackPageview('/outgoing/www.cyberjournalist.net/news/000215.php?referer=');">Bloggers’ Code of Ethics by Jonathan Dube</a> as a <a href="http://www.facebook.com/topic.php?uid=196682724940&amp;topic=15774" mce_href="http://www.facebook.com/topic.php?uid=196682724940&amp;topic=15774" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/topic.php?uid=196682724940_amp_topic=15774&amp;referer=');">Manifesto, Best Practices and Terms and Conditions to be part of the group</a>. <br /></span></span></p>
<p><span style=""><span style="">To create, share and pass on the social media culture is my first aim, it is a vital and professional need and the basis for the expansion of my own business. </span></span></p>
<p><span style=""><span style="">I started a conversation with the <a href="http://www.facebook.com/group.php?gid=196682724940&amp;ref=ts" mce_href="http://www.facebook.com/group.php?gid=196682724940&amp;ref=ts" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/group.php?gid=196682724940_amp_ref=ts&amp;referer=');">Social Media Basel group</a> members: I am discussing about <a href="http://www.facebook.com/topic.php?uid=196682724940&amp;topic=15610" mce_href="http://www.facebook.com/topic.php?uid=196682724940&amp;topic=15610" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/topic.php?uid=196682724940_amp_topic=15610&amp;referer=');">the best next venue for the apero</a>, I am looking for a guest star for the next <a href="http://swissiteinternational.com/2010/02/08/international-social-media-apero/" mce_href="http://swissiteinternational.com/2010/02/08/international-social-media-apero/" onclick="pageTracker._trackPageview('/outgoing/swissiteinternational.com/2010/02/08/international-social-media-apero/?referer=');">Social Media Apero </a>and for a location for a Social Media Surgery/Factory. <br /></span></span></p>
<p><span style=""><span style="">As for the guest star I invited <a href="http://www.mediafuturist.com/" mce_href="http://www.mediafuturist.com/" onclick="pageTracker._trackPageview('/outgoing/www.mediafuturist.com/?referer=');">Gerd Leohnard</a> (international social media guru), who looks interested and immediately became a member of the group: WOW!</span></span></p>
<p><span style=""><span style="">As for the next venue, I am very concerned about doing the right choice this time and it looks difficult to keep an informal environment and an appropriate location at the same time.</span></span></p>
<p><span style=""><span style="">The coffee bars don’t let you reserve tables and don’t inform you about possible unexpected closing as it happened last time. We moved to another location but a couple of people felt upset. This is a cultural difference I must take into consideration, I do not want anyone to feel upset. I found also very difficult to let a couple of people understand the difference between horizontal and vertical organisations and many other social media aspects. So I am considering a monthly meet-up where to discuss about a book on social media I will regularly propose to read. Very interested people will join it, the others will spontaneously leave as usually happens.<br /></span></span></p>
<p><span style=""><span style=""> </span></span></p>
<p><b><span style=""><span style="">Social Media Surgery/Factory</span></span></b></p>
<p><span style=""><span style="">As for the Social Media Surgery/Factory, a brilliant <a href="http://www.facebook.com/dominik.tschopp" mce_href="http://www.facebook.com/dominik.tschopp" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/dominik.tschopp?referer=');">student in media and communication</a> highlighted the possibility to apply for the Start-up Incubator in Basel and I immediately requested information. I am waiting for a feedback. If it works, it will be the first open office and social media surgery in Switzerland, simply wonderful! I am also hoping to know there people who can help me with Blomap and work together for its improvement. Anyone will bring projects and new ideas which can positively influence each other.</span></span></p>
<p><span style=""><span style=""><br /></span></span></p>
<p><b><span style=""><span style="">Social Media Natives</span></span></b><span style=""><span style=""> <br /></span></span></p>
<p><span style=""><span style="">I am convinced that this blog I am going to create will be a bomb <img src='http://chiarabolognini.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  though it will take me a lot of time to develop the research. I am very enthusiast and I will be definitely starting it next week. I am going to contact very soon the</span></span> <a onclick="pageTracker._trackPageview('/outgoing/www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument&amp;referer=');pageTracker._trackPageview('/outgoing/www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument&amp;referer=');javascript:pageTracker._trackPageview('/outbound/article/http://www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument');" href="http://www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument" target="_blank">Reasearch Cen­ter for Infor­ma­tion Law at Uni­ver­sity of  St. Gallen</a> in Switzer­land and the <a onclick="pageTracker._trackPageview('/outgoing/cyber.law.harvard.edu/?referer=');pageTracker._trackPageview('/outgoing/cyber.law.harvard.edu/?referer=');javascript:pageTracker._trackPageview('/outbound/article/http://cyber.law.harvard.edu/');" href="http://cyber.law.harvard.edu/" target="_blank">Berk­man Cen­ter for inter­net and soci­ety at Har­vard Uni­ver­sity</a> in USA.<a onclick="pageTracker._trackPageview('/outgoing/cyber.law.harvard.edu/?referer=');pageTracker._trackPageview('/outgoing/cyber.law.harvard.edu/?referer=');javascript:pageTracker._trackPageview('/outbound/article/http://cyber.law.harvard.edu/');" href="http://cyber.law.harvard.edu/" target="_blank"><br /></a></p>
<p></p>
<p><span style=""><span style=""><b>Further Networking</b></span></span></p>
<p>If all of that where not enough, I am building relationships with other social media events’ organisers in Switzerland such as Marcel Bernet, one of the organiser of the<a target="_blank" mce_href="http://http://socialmediagipfel.ch/" href="http://http://socialmediagipfel.ch/" onclick="pageTracker._trackPageview('/outgoing/http_//socialmediagipfel.ch/?referer=');"> Social Media Gifpel</a> in Zürich and Goldbach Media, organiser of a free <a target="_blank" mce_href="http://www.goldbachmedia.ch/page.php?id=797&amp;language=de" href="http://www.goldbachmedia.ch/page.php?id=797&amp;language=de" onclick="pageTracker._trackPageview('/outgoing/www.goldbachmedia.ch/page.php?id=797_amp_language=de&amp;referer=');">Social Media seminar in Basel</a>. I support their events I strongly believe in. I am just greateful to these people and associations to be so proactive in the Social Media industry in Switzerland.  I was invited as Vip guest at the next Social Media Gipfel and I accepted with great satisfaction.</p>
<p><span style=""><span style=""><b><br /></b></span></span></p>
</p>
<p style="font-size: 10px;" mce_style="font-size: 10px;">  <a href="http://posterous.com" mce_href="http://posterous.com" onclick="pageTracker._trackPageview('/outgoing/posterous.com?referer=');">Posted via email</a>   from <a href="http://chiarabolognini.posterous.com/the-second-good-moves" mce_href="http://chiarabolognini.posterous.com/the-second-good-moves" onclick="pageTracker._trackPageview('/outgoing/chiarabolognini.posterous.com/the-second-good-moves?referer=');">chiarabolognini’s posterous</a>  </p>
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		<title>The first good moves</title>
		<link>http://chiarabolognini.com/blog/2010/02/25/the-first-good-moves/</link>
		<comments>http://chiarabolognini.com/blog/2010/02/25/the-first-good-moves/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:56:13 +0000</pubDate>
		<dc:creator>chiarabolognini</dc:creator>
				<category><![CDATA[Birmingham City University]]></category>
		<category><![CDATA[Master in Online Journalism]]></category>
		<category><![CDATA[Social Media]]></category>
<category>basel</category><category>berkman center</category><category>Blomap</category><category>chiara bolognini</category><category>digital natives</category><category>facebook</category><category>harvard</category><category>information law</category><category>internet</category><category>lecturer</category><category>media</category><category>production lab</category><category>projects</category><category>saint gallen</category><category>SEM</category><category>Social Media</category><category>social media apero</category><category>social media natives</category><category>social network</category><category>Switzerland</category><category>university</category><category>Web-development</category><category>website</category>
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		<description><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F02%2F25%2Fthe-first-good-moves%2F" onclick="pageTracker._trackPageview('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fchiarabolognini.com_2Fblog_2F2010_2F02_2F25_2Fthe-first-good-moves_2F&amp;referer=');"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F02%2F25%2Fthe-first-good-moves%2F" height="61" width="51" /></a></div><div class="posterous_autopost">My production lab will be focused on the improvement of <a href="http://www.Blomap.com" mce_href="http://www.Blomap.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.Blomap.com?referer=');">www.Blomap.com</a>, my social network.</p>
<div class="gmail_quote">This implies not only usability improvements, which I am working on with a web-developer, but also the expansion of the community and the conversion of the community in business.
</div>
</div>
<p><a href="http://chiarabolognini.com/blog/2010/02/25/the-first-good-moves/" class="more-link">Read more on The first good moves…</a></p>
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			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F02%2F25%2Fthe-first-good-moves%2F" onclick="pageTracker._trackPageview('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fchiarabolognini.com_2Fblog_2F2010_2F02_2F25_2Fthe-first-good-moves_2F&amp;referer=');"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2010%2F02%2F25%2Fthe-first-good-moves%2F" height="61" width="51" /></a></div><div class="posterous_autopost">My production lab will be focused on the improvement of <a href="http://www.Blomap.com" mce_href="http://www.Blomap.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.Blomap.com?referer=');">www.Blomap.com</a>, my social network.</p>
<div class="gmail_quote">This implies not only usability improvements, which I am working on with a web-developer, but also the expansion of the community and the conversion of the community in business.</p>
<p><b>Advertising</b>
</p>
<p>It is clear that I need to spread the word, therefore I started advertising the website through a few days campaign on Facebook which was localised in UK. That brought some new adopters to Blomap. I am planning to do another campaign very soon in USA.
</p>
<p><b>Events</b>
</p>
<p>I even decided to organise the first <a mce_href="http://swissiteinternational.com/2010/02/08/international-social-media-apero/" href="http://swissiteinternational.com/2010/02/08/international-social-media-apero/" onclick="pageTracker._trackPageview('/outgoing/swissiteinternational.com/2010/02/08/international-social-media-apero/?referer=');">Social Media Apero in Basel</a> which can help me find business partners or investors, advertise Blomap, find new members and by all means it will help me make a name for myself in the Swiss Social Media “society” and further.</p>
<p><b>Research in the field</b>
</p>
<p> I will soon start a new blog <a href="http://www.socialmedianatives.com" mce_href="http://www.socialmedianatives.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.socialmedianatives.com?referer=');">www.socialmedianatives.com</a> which is only a domain now. I want to start a research about the new generation and investigate their approach to social media which I am sure to find innovative. Beyond my enormous professional and personal interest in these topics I believe that this will help advertise my business and projects. I hope to meet a lecturer of the St. Gallen University at the social media apero to speak about this project.<br /> The <a target="_blank" mce_href="http://www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument" href="http://www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument" onclick="pageTracker._trackPageview('/outgoing/www.fir.unisg.ch/org/fir/web.nsf/wwwPubhomepage/webhomepageeng?opendocument&amp;referer=');">Reasearch Center for Information Law at University of  St. Gallen</a> in Switzerland is partner of the <a target="_blank" mce_href="http://cyber.law.harvard.edu/" href="http://cyber.law.harvard.edu/" onclick="pageTracker._trackPageview('/outgoing/cyber.law.harvard.edu/?referer=');">Berkman Center for internet and society at Harvard University</a> for the <a target="_blank" mce_href="http://www.digitalnative.org/#home" href="http://www.digitalnative.org/#home" onclick="pageTracker._trackPageview('/outgoing/www.digitalnative.org/_home?referer=');">Digital Natives</a> project, which have similarities with my research, though my research would be much more specific on Social Media. 
</p>
<p><b>Web-development</b>
</p>
<p>I am waiting for the web-developer to make various usability improvements, I am looking for immediacy and brevity and I hope to get them as soon as possible.<br /> The web developer is even going to create a functionality on Blomap to allow html links. <br />They are essential to start working with a bunch of affiliate marketing publishers I selected.
</p>
<p><b><br />Editorial stance and plan</b>
</p>
<p> My editorial stance is clear: I want the content to be reliable, trustworthy.<br />That means meeting the expectations of the community. <br />It is a specialist and renowned perspective that advertisements which speak against the products are sometimes more profitable than ads pro the products. So I am not worried about the results of affiliate marketing publisher team’s realistic reviews on products they should advertise.
</p>
<p> My editorial plan will be partially related to the affiliate marketing links and partially to general community needs of getting interesting content which the editorial team is passionate of.<br />Generally speaking reporting and sharing information is what people want to find in a community.
</p>
<p> Chiara Bolognini</p>
</div>
<p style="font-size: 10px;" mce_style="font-size: 10px;">  <a href="http://posterous.com" mce_href="http://posterous.com" onclick="pageTracker._trackPageview('/outgoing/posterous.com?referer=');">Posted via email</a>   from <a href="http://productionlab.posterous.com/the-first-good-moves" mce_href="http://productionlab.posterous.com/the-first-good-moves" onclick="pageTracker._trackPageview('/outgoing/productionlab.posterous.com/the-first-good-moves?referer=');">MA Media Suite — Production Lab</a>  </p>
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		<title>My feedback on BCU feedback on my Social Media Projects</title>
		<link>http://chiarabolognini.com/blog/2009/12/21/my-feedback-on-bcu-feedback-on-my-social-media-projects/</link>
		<comments>http://chiarabolognini.com/blog/2009/12/21/my-feedback-on-bcu-feedback-on-my-social-media-projects/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:36:14 +0000</pubDate>
		<dc:creator>chiarabolognini</dc:creator>
				<category><![CDATA[Birmingham City University]]></category>
		<category><![CDATA[Blomap]]></category>
		<category><![CDATA[Module Media Enterprise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Swissite International]]></category>
<category>bcu</category><category>Birmingham City University</category><category>Blomap</category><category>communities</category><category>feedback</category><category>gelo-localisation</category><category>interaction era</category><category>lecturer</category><category>Paul Bradshaw</category><category>social learning</category><category>Social Media</category><category>social media agency</category><category>social media natives</category><category>social network</category><category>social teaching</category><category>Swissite International</category><category>teacher</category>
		<guid isPermaLink="false">http://chiarabolognini.com/blog/?p=162</guid>
		<description><![CDATA[I have always believed in constructive criticisms. Actually they are a kind of feedback I appreciate most after sincere congratulations.

To be honest I did not find any hint of constructive criticism in the comment I received about my social media projects from the <a href="http://chiarabolognini.com/blog/2009/12/16/my-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university/">panel of lecturers who attended my presentation</a>. 
On the contrary it looked like a criticism meant to be a mere criticism without any hope in the hell of being helpful to me.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2009%2F12%2F21%2Fmy-feedback-on-bcu-feedback-on-my-social-media-projects%2F" onclick="pageTracker._trackPageview('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fchiarabolognini.com_2Fblog_2F2009_2F12_2F21_2Fmy-feedback-on-bcu-feedback-on-my-social-media-projects_2F&amp;referer=');"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2009%2F12%2F21%2Fmy-feedback-on-bcu-feedback-on-my-social-media-projects%2F" height="61" width="51" /></a></div><p>I have always believed in constructive criticisms. Actually they are a kind of feedback I appreciate most after sincere congratulations.</p>
<p>To be honest I did not find any hint of constructive criticism in the comment I received about my social media projects by the <a href="../2009/12/16/my-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university/">panel of lecturers who attended my presentation</a>.<br />
On the contrary it looked like a criticism meant to be a mere criticism without any hope in the hell of being helpful to me.</p>
<p>If they did not see that <a href="http://www.swissiteinternational.com/" onclick="pageTracker._trackPageview('/outgoing/www.swissiteinternational.com/?referer=');">my social media agency</a> having the possibility to exploit the opportunity to make social media campaigns on <a href="http://www.blomap.com/" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com/?referer=');">my own social network</a> was a meaningful business idea, it’d better I speak with my main target group which are companies which already engaged in social media and social media campaigns and found them extremely profitable <img src='http://chiarabolognini.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>In fact I have never presumed to pass on the knowledge on a so broad and growing industry, such as Social Media, in only 7 minutes because I consider “learning” a long and varied process.</p>
<p>Actually I live and work in social media since 11 years. My first approach was a long contribution to the successful Marketing List, directed by Elena Antognazza, many years ago. 11 years passed quickly but I did not waste any of them outside social media. I have always been in there.</p>
<p>As the panel of lecturers attributed the quality of being too open to my Social Network, I can only say thanks to them from the hearth.</p>
<p>Furthermore <a href="http://www.blomap.com/" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com/?referer=');">Blomap</a> is a Generalist Social Network in terms of topics, so it wants to be wide open and leave users free to invent their own way to use it.</p>
<p>As for what differentiates Blomap from other social networks, well it is something I wrongly presumed it was clear as it is based on maps and blogs. Anyway to clarify it again: Blomap is completely based on Geo Localisation of content, people and networks.<br />
You can check <a href="http://www.googlemapsmania.com/" onclick="pageTracker._trackPageview('/outgoing/www.googlemapsmania.com/?referer=');">here</a> the most interesting Google maps projects and tell me if Blomap already exists.</p>
<p>In general my strong advice to people not understanding a website is to use it.<br />
In fact, we are not speaking of books that you can tell to other people in your own way.<br />
On the contrary we are speaking of Social Media, the most innovative communication channels nowadays.<br />
They are meant to be experienced.</p>
<p>In addition to that my best suggestion for people coming from other industries and approaching social media is to be on social media. If you are not there you cannot get the sense of it.<br />
Well, none of the lecturers attending my presentation ever joined Blomap.</p>
<p>This is supposed to be my constructive criticism to the feedback I received from BCU on my social media projects.<br />
It is due to be done according to my <a href="../2009/12/16/my-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university/">Social Media Natives project</a>, so please do not stare in wonder and surprise. Students’ feedback is something lecturers and teachers from all over the world should start at least to consider to face and to properly answer it.</p>
<p>Hopefully they should consider it helpful to become better lecturers and teachers.<br />
The time of lobbies is over in all industries.<br />
As my lecturer <a href="http://onlinejournalismblog.com/" onclick="pageTracker._trackPageview('/outgoing/onlinejournalismblog.com/?referer=');">Paul Bradshaw</a> (who was not part of that panel) said: communities which do not want to be open and to continuously change are supposed to die soon.<br />
I could not agree more because we live in the INTERACTION ERA.</p>
<p>What I could expect is a sort of revenge taken by reducing my marks on next assignment as my teacher 20 years ago did for 3 years starting when I told her the class wanted a different learning approach.<br />
Well, I do not care because I am studying to learn.</p>
<p>Normally if someone does not get high marks is because he has not learnt. So it is a teachers’ work to make the student notice what he hasn’t learnt.<br />
Of course my question is: what haven’t I learnt?</p>
<p>Do you think my question will be answered?<br />
I am not so confident about that…are you?</p>
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		<title>My Social Media projects have not been fully understood at Birmingham City University</title>
		<link>http://chiarabolognini.com/blog/2009/12/16/my-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university/</link>
		<comments>http://chiarabolognini.com/blog/2009/12/16/my-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 03:55:58 +0000</pubDate>
		<dc:creator>chiarabolognini</dc:creator>
				<category><![CDATA[Birmingham City University]]></category>
		<category><![CDATA[Blomap]]></category>
		<category><![CDATA[Master in Online Journalism]]></category>
		<category><![CDATA[Module Media Enterprise]]></category>
		<category><![CDATA[Swissite International]]></category>

		<guid isPermaLink="false">http://chiarabolognini.com/blog/?p=154</guid>
		<description><![CDATA[The feedback I had for the 1st assignment of the Media Enterprise Module at BCU was 58% which is not so bad, because very closed to 60% which means "Evidence of understanding key module concepts and topics; a developing awareness of alternative positions; a developing skill of evidential reasoning; competent planning &#038; organisation with minor lapses."]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2009%2F12%2F16%2Fmy-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university%2F" onclick="pageTracker._trackPageview('/outgoing/api.tweetmeme.com/share?url=http_3A_2F_2Fchiarabolognini.com_2Fblog_2F2009_2F12_2F16_2Fmy-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university_2F&amp;referer=');"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fchiarabolognini.com%2Fblog%2F2009%2F12%2F16%2Fmy-social-media-projects-have-not-been-fully-understood-at-birmingham-city-university%2F" height="61" width="51" /></a></div><p>The mark I got for the 1st assignment of the Media Enterprise Module at BCU as part of the Master in Online Journalism was 58% which is not so bad, because very closed to 60% which means “Evidence of understanding key module concepts and topics; a developing awareness of alternative positions; a developing skill of evidential reasoning; competent planning &amp; organisation with minor lapses.”</p>
<p>However it is not a full 60% and the comment I received demonstrated that my Social Media projects were not completely understood by the panel who attended my presentation:<br />
“<strong>Comment:</strong><br />
Presentation and report</p>
<p>The panel enjoyed your presentation but found it difficult to grasp the target audience for your concept and the business model. It is clear that you are very passionate about your idea and have been working hard to establish Blomap and Swissite International. However, I think that you need to consider the audience more careful when presenting and be sensitive to other people’s understanding or lack of knowledge of the area. The relationship between Swissite was not convincing although that was made more clear in your report. As discussed, you need to make your target audience (or audiences) very clear and distinctive in order to market your services effectively. You make assumptions about the potential market ‘waiting for these innovative projects or products’ which are not convincing. It is key for you to explore audience needs and behaviours in order to exploit gaps in the market and opportunities. As it stands Blomap is simply too open and I cannot see the market for it with so many existing social networks already available. The suggested uses you describe are to some extent already possible through existing applications and it is not clear why people would want to use blomap. Again, what is the benefit?</p>
<p>However, you have done some good research and have demonstrated your entrepreneurial skills in testing the concept and you are clearly learning from those developments.” Annette Naudine, Course Director<br />
MA Media &amp; Creative Enterprise.</p>
<p>Actually Annette Naudine is one of the most interesting teacher and lecturer I have ever had and I fully agreed that I have to choose my audience more carefully, but I had no other choices at the time and I had <strong>only 7 minutes</strong> to speak about 2 businesses and their interrelations. That means being short and essential.</p>
<p>Nevertheless neither the only comment:“so this is a job you can do wherever you are, this is interesting…” nor the only 2 questions “so how would you do this affiliate marketing?” and “what are the customers?”<br />
made me enthusiastic. However, I answered and I think that my answers wrongly presumed to be understood.</p>
<p>I am still wondering what is the real support that Birmingham City University could give to a student who launched a project so ambitious on his feet? I hope to be answered over the year.</p>
<p>Apart from that, the concept of <a href="http://www.blomap.com" onclick="pageTracker._trackPageview('/outgoing/www.blomap.com?referer=');">Blomap</a> quickly changed after a week from the launch: from Global Travel Community to International Community and Online Global Journal because I have seen much more potential in Blomap after the launch.</p>
<p>I am posting below my presentation at Birmingham City University in order to share it with the world, because <strong>now it’s high time we made teaching and learning SOCIAL, otherwise the gap to fill in between teachers and new generation will become an unbridgeable ocean.</strong></p>
<p>I am going to create a new blog about this topic to investigate what the Social Media Natives expect from their teachers or lecturers and what kind of learning system the new generation of student can approach better.<br />
I am sure that an online social learning would be greatly appreciated by the new generation. I am not speaking of e-learning alone, this is only part of the new learning system. The topics here are SOCIAL LEARNING AND SOCIAL TEACHING.</p>
<p>You will be able to read my feedback on the comment I received, the executive summary and portfolio of evidence about my Social Media Prjects in the next days.</p>
<p>My Blog does not allow a perfect visualization of my presentation, please go to <a href="http://prezi.com/t7_nmcgjhp3p/" onclick="pageTracker._trackPageview('/outgoing/prezi.com/t7_nmcgjhp3p/?referer=');">Prezi </a>if you want to see it better, otherwise just try to get the most out of what you can see here.</p>
<p><strong>Launch of Swissite International and Blomap at BCU.</strong><br />
<strong>So let me know what you think about my Social Media projects.</strong></p>
<iframe src="http://prezi.com/t7_nmcgjhp3p/" width="600" height="600"></iframe>
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