Web-development and usability improvements
The web-developer is still working to allow html in the text area in Blomap. Actually, it turned out that more than a simple html link is needed to track the affiliate links. The publisher team looks still waiting but I am very worried about this delay. It is making me not starting my business, that’s it. So I am gradually looking around for a support to this developer.
Affiliate Marketing
I decided that the best way to track the affiliate links on each publisher at first would be to dedicate each publisher to a client and see how this develops in terms of business.
Editorial plan and stance
As for the editorial plan and stance nothing changed in my plan so far. I have just to work more intensely on producing content.
Ads
The Ad Words and Facebook campaigns brought some new members and considerable traffic to Blomap. This was a trial ad campaign that will run again once the publisher team will be active. In fact, specific campaign on some publishers’ Blomap spaces or on specific locations will be obviously profitable.
Business customers
My potential business customer, a real estate agent, is supporting me to attain hotels as clients through Linkedin. As for his apartments I would like to advertise on Blomap, I had to delay since I found an issue in the database related to London. The developer is delaying even on this task. This is another reason why I strongly believe I need a further support in the web-development. I cannot pass up the chance to attain new clients because of all these delays of the web-developer.
On the other hand I had the opportunity to attain a new client for Swissite International my web and social media agency owner of Blomap. The client is a bride shoes online shop which is requesting a social media campaign on Facebook including fan page and group page. I’ll obviously profit by this opportunity and will advertise the shop on Blomap as well.
Partnerships
I did not have the opportunity to find any partner for Blomap so far, though I am expanding my network in Switzerland and this is a good move towards my future business partner.
Social Media Basel Group, Apero and more
I am organizing the second Social Media Apero in Basel. I found a comfortable venue where I reserved a couple of tables. I had to sacrifice the internet connection in favor of reserved tables. People are informed and will provide themselves with internet connection through mobile phones and similars.
The guest star I invited, Gerd Leohnard, accepted to join the next apero, unless paying events will bring him away.
However, the Social Media Basel fan page on Facebook reached 102 fans and the Social Media Basel Group page 57 quality members. It’s a very good result as a start.
Social Media Surgery/Factory
I applied for the Basel incubator to start the Social Media Surgery/Factory, but it looked they did not understand the project and asked me to refer to the sociology department.
Actually, the culture is one of the biggest hurdle I will have to drive through.
However the next social media apero will give me the opportunity to meet again people who proposed me some venues for the next social media apero and I’ll propose them to guest the social media surgery in place of the apero.
Social Media Natives
I haven’t got the time yet to start the blog. But I’m keeping it in mind and I’ll start it asap.
The Italian Tv program “Vieni via con me” (“Come away with me”) on channel Rai 3 has unfortunately come to an end. Four installments were planned and four extremely successful installments have been then released.
The format of the program was made up of lists read by common or famous people, in any case significant for that list. For example the list of things that Piero Grasso… Continue reading
Italian television went through a dark time in the latest years: realities, school of dance, half or fully naked women, fake television news and so on. That coincided with my move abroad and it made me stop watching Italian television (made exception of an independent program called Report) and start watching a world of foreigner television programs. Even the Swiss television, which is a little boring to be honest, looked… Continue reading
The second social media apero is over and we are getting ready for the third social media apero. To get a better understanding about the format of the event you can have a look at the latest Social Media Apero video interviews gallery.
Worn out about sticking on your laptop? Don’t pass up the chance to meet the international social media crew in Basel.
The third international social
