The fol­low­ing is a report of my per­sonal expe­ri­ence with news dis­tri­b­u­tion on social media in 2009.

My objec­tives of the dis­tri­b­u­tion of news on social media are essen­tially:
- to drive traf­fic to my web­sites;
- to increase my rep­u­ta­tion;
- to mon­e­tise through affil­i­ate mar­ket­ing links in the near future.

For sev­eral months in 2009 I worked to cre­ate and fur­ther develop my pres­ence on Social Media, to cre­ate new blogs, to write for E-commerce Devel­oper, to improve my gen­eral web pres­ence, on the go live of the Social Net­work www.blomap.com and finally on the cre­ation of the web­site for my Web and Social Media Agency www.SwissiteInternational.com.

What I really and gen­er­ally found very use­ful was the pos­si­bil­ity to dis­trib­ute news through links to my post on Blomap, to blogs entries and to arti­cles on social net­works, micro-blogging plat­forms and news dis­trib­u­tors such as Digg, Twit­ter, Friend-Feed, Face­book, Pos­ter­ous etc.

All these web­sites are actu­ally really help­ful to spread the word and to drive traf­fic to the news.

My idea is to yield to the new trends of social media’s mutual com­mu­ni­ca­tion in order to cre­ate a syn­ergy of net­works much more pow­er­ful and open to any expan­sion than a sin­gle com­mu­nity can be.

So I inves­ti­gated and found that tools such as Open ID or Face­book Con­nect, Share it, Add This, Retweet but­ton, Twit­ter appli­ca­tions or web­sites such as Pos­ter­ous and Deli­cious can help a lot to quickly dis­trib­ute news on sev­eral social media.

On one hand I decided to shortly imple­ment these very use­ful tools in Blomap.com, on the other hand I con­stantly used these tools to dis­trib­ute news I produced.

So once I pub­lished any post on my blogs www.chiarabolognini.com/blog, www.swissiteinternational.com/blog, and on www.blomap.com/Chiara_Bolognini I used the Share This but­ton or sim­ply copied and pasted the URL to share the news on the most impor­tant social net­works where I have devel­oped good net­works.
Some url short­en­ers such as www.tinyurl.com were very helpful.

In addi­tion to that, it is pos­si­ble to post and have news instan­ta­neously dis­trib­uted on var­i­ous social media through Pos­ter­ous or Delicious.

Another way I dis­trib­uted news is by join­ing and then by post­ing news on Face­book and Linkedin groups which could be inter­ested in it. A short search for key­words gives me the oppor­tu­nity to find sev­eral groups and make a selec­tion. This allowed me to reach new audi­ences and leads traf­fic to the news on my websites.

Fan Pages on Face­book such as the Blomap Fan page and the Swis­site Inter­na­tional Fan page helped me cre­ate spe­cific net­works of peo­ple to which I con­stantly dis­trib­ute my Blomap and Swis­site International’s posts.

Finally com­ment­ing on some blogs helped me to drive traf­fic to my news.
Stats in fact demon­strate that most new users came to my posts on Blomap.com from some blogs I com­mented on and from Facebook.

Finally even dis­trib­ut­ing news of other online jour­nal­ists helped me increase my posi­tion of influ­encer and cre­ated good expec­ta­tions and inter­est in my own news as well.

So I am going to exper­i­ment with post­ing all pos­si­ble news on top­ics that can be geo-localised on Blomap.com and try to involve new audi­ences by dis­trib­ut­ing the news on other social media.

In addi­tion to that I am going to use some Twit­ter appli­ca­tions and Google trends to define the hot-topics and key­words. This strat­egy is essen­tial to make any news dis­tri­b­u­tion prop­erly addressed.

What about you? How are you dis­trib­ut­ing news on social media and what are your objectives?