Dec 17

I asked to a dear Ital­ian friend of mine and one of my uni­ver­sity class­mates, whom I know since 15 years, to give me a lit­tle help to spread the word about and to add some con­tent in Blomap, the online social net­work I have just launched.
My friend is a very nice and alive girl, a gifted PR and a jour­nal­ist work­ing at RAI, the Ital­ian pub­lic television. 

First issues she met in Italy is the fact that Blomap is in English.

Actu­ally –I answered– Blomap lets users choose the lan­guage of each of their posts.
But Eng­lish seems to be an insur­mount­able bar­rier and I could not agree more since the big boom Face­book has had after its local­i­sa­tion and trans­la­tion in sev­eral languages.

So trans­lat­ing the few and basic con­tent of Blomap is becom­ing a pri­or­ity.
I hope users would agree that leav­ing the pos­si­bil­ity of brows­ing the con­tent in sev­eral lan­guages could stay as fur­ther oppor­tu­nity to be exploited by the many poly­glots in the world.

In addi­tion to that my friend tried to help me by copy­ing and past­ing in Blomap a review picked up in another web­site.
First, she posted it as com­ment to a post about another restau­rant.
Then, after my sug­ges­tion to post the infor­ma­tion in the right place, she prop­erly posted it as a review.
For­tu­nately I checked the con­tent because I found it a copy of another review belong­ing to another website.

So I had to write a new review in her place and ask her to post only real, trusty, orig­i­nal and qual­ity con­tent.

Her answer to my sug­ges­tion was: ‘I posted the ban­ner of the web­site of that restau­rant on Blomap by pur­pose, because it is right and fair to quote it and insert it oth­er­wise we make “hid­den” adver­tis­ing in an inter­na­tional web­site. Kiss, your friend’.

My reply:“Dear friend, it is not as you said.
A ban­ner is an ad space not a text con­tent itself.
The search engines ban your web­site, if you copy and past text from a web­site into another. 

In addi­tion to that we just ben­e­fit peo­ple or com­pa­nies if we make free adver­tis­ing for them. Nev­er­the­less I would speak of or make infor­ma­tion in a com­mu­nity, instead of ‘advertising’.

Adver­tise­ments, which will be posted on Blomap in the future to finan­cially sup­port the web­site, will be con­cen­trated on real and qual­ity con­tent and facts.

Even if Blomap mainly pro­vides microblog­ging, those short texts must be use­ful and trusty for the users.

Then “hid­den” adver­tis­ing is some­thing dif­fer­ent from what you said. It occurs when some­one pays some­one else to con­ceal­ing adver­tise a prod­uct, when and where adver­tis­ing is for­bid­den or when you should have paid some­one else. For instance there are many cases of those “hid­den” ads in TV movies. 

My ques­tion is: why do you find ‘hid­den’ ads con­cern­ing Blomap and think that your copy­ing and past­ing of con­tent from a web­site into another, with­out any ref­er­ence to your source, would keep us safe from that?

Apart from that, the Web and specif­i­cally the Social Media indus­try is rev­o­lu­tion­is­ing every­thing.
To be short, since the speech about could be very long, all Media are grad­u­ally con­verg­ing in the Web and in Social Media. 

We are mov­ing from the infor­ma­tion era to the inter­ac­tion era.

Do you remem­ber our lec­tur­ers at the fac­ulty of Com­mu­ni­ca­tion Sci­ences at La Sapienza Uni­ver­sity in Rome announc­ing the Infor­ma­tion era in the far 1998–2000? 

You, my friend, as a young per­son work­ing in the infor­ma­tion indus­try, could become a spokesper­son of all of that, but before doing that you should under­stand all new processes and dynam­ics in depth, oth­er­wise you could get con­fused as it hap­pened when you approched Blomap.’

At the end of our con­ver­sa­tion I won­dered: is it that a repro­pose of the dis­cus­sion between main­stream and online jour­nal­ists and media?
How­ever, I have other anec­dotes about the Ital­ian inter­ac­tion era I will tell you soon about. I am sure you will find them interesting.

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The Ital­ian Tv pro­gram “Vieni via con me” (“Come away with me”) on chan­nel Rai 3 has unfor­tu­nately come to an end. Four install­ments were planned and four extremely suc­cess­ful install­ments have been then released. 

The for­mat of the pro­gram was made up of lists read by com­mon or famous peo­ple, in any case sig­nif­i­cant for that list. For exam­ple the list of things that Piero Grasso… Con­tinue reading

Ital­ian tele­vi­sion went through a dark time in the lat­est years: real­i­ties, school of dance, half or fully naked women, fake tele­vi­sion news and so on. That coin­cided with my move abroad and it made me stop watch­ing Ital­ian tele­vi­sion (made excep­tion of an inde­pen­dent pro­gram called Report) and start watch­ing a world of for­eigner tele­vi­sion pro­grams. Even the Swiss tele­vi­sion, which is a lit­tle bor­ing to be hon­est, looked… Con­tinue reading

Get ready for the next Social Media Apero in Basel is on 12th of Octo­ber 2010.The topic to dis­cuss about is “The Web is dead” as titles the cover of the Mag­a­zine Wired in Sep­tem­ber 2010. Join us at Kohlmanns in the hearth of Basel, Steinen­berg 14 (Bar­füsser­platz) on Tues­day 12th of Octo­ber at 18:30.Have a look at the event on Face­book and Xing

Get ready for the next Social Media Apero in Basel is on 12th of Octo­ber 2010.The topic to dis­cuss about is “The Web is dead” as titles the cover of the Mag­a­zine Wired in Sep­tem­ber 2010. Join us at Kohlmanns in the hearth of Basel, Steinen­berg 14 (Barfüsserplatz). 

Posted via email from chiarabolognini’s pos­ter­ous

The sec­ond social media apero is over and we are get­ting ready for the third social media apero. To get a bet­ter under­stand­ing about the for­mat of the event you can have a look at the lat­est Social Media Apero video inter­views gallery.

Worn out about stick­ing on your lap­top? Don’t pass up the chance to meet the inter­na­tional social media crew in Basel.

The third inter­na­tional social

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