The mark I got for the 1st assignment of the Media Enterprise Module at BCU as part of the Master in Online Journalism was 58% which is not so bad, because very closed to 60% which means “Evidence of understanding key module concepts and topics; a developing awareness of alternative positions; a developing skill of evidential reasoning; competent planning & organisation with minor lapses.”
However it is not a full 60% and the comment I received demonstrated that my Social Media projects were not completely understood by the panel who attended my presentation:
“Comment:
Presentation and report
The panel enjoyed your presentation but found it difficult to grasp the target audience for your concept and the business model. It is clear that you are very passionate about your idea and have been working hard to establish Blomap and Swissite International. However, I think that you need to consider the audience more careful when presenting and be sensitive to other people’s understanding or lack of knowledge of the area. The relationship between Swissite was not convincing although that was made more clear in your report. As discussed, you need to make your target audience (or audiences) very clear and distinctive in order to market your services effectively. You make assumptions about the potential market ‘waiting for these innovative projects or products’ which are not convincing. It is key for you to explore audience needs and behaviours in order to exploit gaps in the market and opportunities. As it stands Blomap is simply too open and I cannot see the market for it with so many existing social networks already available. The suggested uses you describe are to some extent already possible through existing applications and it is not clear why people would want to use blomap. Again, what is the benefit?
However, you have done some good research and have demonstrated your entrepreneurial skills in testing the concept and you are clearly learning from those developments.” Annette Naudine, Course Director
MA Media & Creative Enterprise.
Actually Annette Naudine is one of the most interesting teacher and lecturer I have ever had and I fully agreed that I have to choose my audience more carefully, but I had no other choices at the time and I had only 7 minutes to speak about 2 businesses and their interrelations. That means being short and essential.
Nevertheless neither the only comment:“so this is a job you can do wherever you are, this is interesting…” nor the only 2 questions “so how would you do this affiliate marketing?” and “what are the customers?”
made me enthusiastic. However, I answered and I think that my answers wrongly presumed to be understood.
I am still wondering what is the real support that Birmingham City University could give to a student who launched a project so ambitious on his feet? I hope to be answered over the year.
Apart from that, the concept of Blomap quickly changed after a week from the launch: from Global Travel Community to International Community and Online Global Journal because I have seen much more potential in Blomap after the launch.
I am posting below my presentation at Birmingham City University in order to share it with the world, because now it’s high time we made teaching and learning SOCIAL, otherwise the gap to fill in between teachers and new generation will become an unbridgeable ocean.
I am going to create a new blog about this topic to investigate what the Social Media Natives expect from their teachers or lecturers and what kind of learning system the new generation of student can approach better.
I am sure that an online social learning would be greatly appreciated by the new generation. I am not speaking of e-learning alone, this is only part of the new learning system. The topics here are SOCIAL LEARNING AND SOCIAL TEACHING.
You will be able to read my feedback on the comment I received, the executive summary and portfolio of evidence about my Social Media Prjects in the next days.
My Blog does not allow a perfect visualization of my presentation, please go to Prezi if you want to see it better, otherwise just try to get the most out of what you can see here.
Launch of Swissite International and Blomap at BCU.
So let me know what you think about my Social Media projects.
The second social media apero is over and we are getting ready for the third social media apero. To get a better understanding about the format of the event you can have a look at the latest Social Media Apero video interviews gallery.
Worn out about sticking on your laptop? Don’t pass up the chance to meet the international social media crew in Basel.
The third international social
Venue: Kohlmanns
This is an informal networking event meant to get together Social Media professionals and students to swap opinions, to share innovative ideas, to informally present new projects and last but not least to hand on the social media culture.
There are two big tables reserved for us at Kohlmanns… Continue reading







