My Social Media projects have not been fully understood at Birmingham City University

The mark I got for the 1st assign­ment of the Media Enter­prise Mod­ule at BCU as part of the Mas­ter in Online Jour­nal­ism was 58% which is not so bad, because very closed to 60% which means “Evi­dence of under­stand­ing key mod­ule con­cepts and top­ics; a devel­op­ing aware­ness of alter­na­tive posi­tions; a devel­op­ing skill of evi­den­tial rea­son­ing; com­pe­tent plan­ning & organ­i­sa­tion with minor lapses.”

How­ever it is not a full 60% and the com­ment I received demon­strated that my Social Media projects were not com­pletely under­stood by the panel who attended my pre­sen­ta­tion:
“Com­ment:
Pre­sen­ta­tion and report

The panel enjoyed your pre­sen­ta­tion but found it dif­fi­cult to grasp the tar­get audi­ence for your con­cept and the busi­ness model. It is clear that you are very pas­sion­ate about your idea and have been work­ing hard to estab­lish Blomap and Swis­site Inter­na­tional. How­ever, I think that you need to con­sider the audi­ence more care­ful when pre­sent­ing and be sen­si­tive to other people’s under­stand­ing or lack of knowl­edge of the area. The rela­tion­ship between Swis­site was not con­vinc­ing although that was made more clear in your report. As dis­cussed, you need to make your tar­get audi­ence (or audi­ences) very clear and dis­tinc­tive in order to mar­ket your ser­vices effec­tively. You make assump­tions about the poten­tial mar­ket ‘wait­ing for these inno­v­a­tive projects or prod­ucts’ which are not con­vinc­ing. It is key for you to explore audi­ence needs and behav­iours in order to exploit gaps in the mar­ket and oppor­tu­ni­ties. As it stands Blomap is sim­ply too open and I can­not see the mar­ket for it with so many exist­ing social net­works already avail­able. The sug­gested uses you describe are to some extent already pos­si­ble through exist­ing appli­ca­tions and it is not clear why peo­ple would want to use blomap. Again, what is the benefit?

How­ever, you have done some good research and have demon­strated your entre­pre­neur­ial skills in test­ing the con­cept and you are clearly learn­ing from those devel­op­ments.” Annette Nau­dine, Course Direc­tor
MA Media & Cre­ative Enterprise.

Actu­ally Annette Nau­dine is one of the most inter­est­ing teacher and lec­turer I have ever had and I fully agreed that I have to choose my audi­ence more care­fully, but I had no other choices at the time and I had only 7 min­utes to speak about 2 busi­nesses and their inter­re­la­tions. That means being short and essential.

Nev­er­the­less nei­ther the only comment:“so this is a job you can do wher­ever you are, this is inter­est­ing…” nor the only 2 ques­tions “so how would you do this affil­i­ate mar­ket­ing?” and “what are the cus­tomers?”
made me enthu­si­as­tic. How­ever, I answered and I think that my answers wrongly pre­sumed to be understood.

I am still won­der­ing what is the real sup­port that Birm­ing­ham City Uni­ver­sity could give to a stu­dent who launched a project so ambi­tious on his feet? I hope to be answered over the year.

Apart from that, the con­cept of Blomap quickly changed after a week from the launch: from Global Travel Com­mu­nity to Inter­na­tional Com­mu­nity and Online Global Jour­nal because I have seen much more poten­tial in Blomap after the launch.

I am post­ing below my pre­sen­ta­tion at Birm­ing­ham City Uni­ver­sity in order to share it with the world, because now it’s high time we made teach­ing and learn­ing SOCIAL, oth­er­wise the gap to fill in between teach­ers and new gen­er­a­tion will become an unbridge­able ocean.

I am going to cre­ate a new blog about this topic to inves­ti­gate what the Social Media Natives expect from their teach­ers or lec­tur­ers and what kind of learn­ing sys­tem the new gen­er­a­tion of stu­dent can approach bet­ter.
I am sure that an online social learn­ing would be greatly appre­ci­ated by the new gen­er­a­tion. I am not speak­ing of e-learning alone, this is only part of the new learn­ing sys­tem. The top­ics here are SOCIAL LEARNING AND SOCIAL TEACHING.

You will be able to read my feed­back on the com­ment I received, the exec­u­tive sum­mary and port­fo­lio of evi­dence about my Social Media Prjects in the next days.

My Blog does not allow a per­fect visu­al­iza­tion of my pre­sen­ta­tion, please go to Prezi if you want to see it bet­ter, oth­er­wise just try to get the most out of what you can see here.

Launch of Swis­site Inter­na­tional and Blomap at BCU.
So let me know what you think about my Social Media projects.